Putting Your Needs and Best Interests First
As a wealth management firm with fiduciary responsibilities, and as individual professionals with AIF®, RFC®, CFP®, and CRPC® credentials, we are committed to you and your best interests. We take the time to understand your specific needs and goals, making them our priority as we form your personalized plan and make our recommendations to you. You can trust that our advisors will put you and your best interests first in every situation.
Coaching You Through Financial Education
When they're not in the office, you might find some of our team members out in the community coaching or refereeing youth sports teams, but our love for coaching extends beyond fields and courts. Our experienced team of service-minded professionals can help coach you through life's biggest concerns and help you make informed decisions at every intersection. We'll work to educate and empower you with the knowledge, tools, and organization you need to pursue your goals and maintain your vision for the future.
Parent Company: Cetera Financial
Cetera Advisor Network is part of the family of independently managed firms of Cetera Financial Group (Cetera). For the past 30 years, Cetera's family of companies has grown to manage over $110 billion in client assets, delivering advisory products and solutions and sophisticated trading and technology platforms to us and other advisors across all 50 states. You can be confident that their tools, technology and support help make us more effective in our relationship with you.
Our Custodian: Pershing
While a broker-dealer helps supervise and facilitate the trading that converts your cash into invested assets, those assets are actually help by a custodian. Cetera Advisors works with two custodians. Pershing LLC custodies brokerage accounts, including the brokerage accounts within IRAs.
Pershing is a subsidiary of the Bank of New York Corporation, which is the nation's oldest continuously operating bank and one of the world's leading providers of securities services. Both Pershing and Cetera Investment Services have to meet certain net capital requirements and are subjects to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation and protection of investors' assets.